AllofE develops personalization module for ContentM that allows end users to customize content based on their preferences and interests. This will allow content administrators to provide targeted information to key web site user groups. It allows content across the entire site to be categorized and then displays content based on the categories selected by or for a specific user. Organizations can now personalize their web site for each visitor where the pages recognize the user and display news, events, case studies, and activities specific to the user's interests. The academic application possibilities are endless including personalized web portals for alumni, potential and existing students, admissions, business partners, and visitors and community.