{Social Media + Mashup} = SMASHUP

If you're here, you already know the value of social media. You've probably already thought of creating a social media mashup for your university. You've probably asked yourself about what could possibly be the quickest and most cost-effective way to enhance your social media presence to your students, parents, alumni, and other stake holders.

You've come to the right place.

The SMASHUP project started with the primary purpose of helping Higher Education Institutions get the most out of existing and future social media initiatives and, most importantly, helping them achieve these goals cost-effectively while keeping an eye on future scalability in this fast evolving field. And let’s face it: social media might be “free” and replete with potential, but can easily represent a morass of unorganized information that is neither here nor there. 

This is where a mashup brings enormous value.

SMASHUPs bring together all of the university-wide social media into one central, branded hub. And that doesn’t mean lists of links on a page - it is a complete social media content aggregator.

This innovative integration of Social Media and our SMASHUP management system drives your social media efforts to their full potential. Instead of simply attaching social media links to your website SMASHUP aggregates your social media content into one place. It allows your website to be the home of your Twitter or Facebook feeds, Flickr photos, YouTube videos, and more - making it easy for your audience to view all aspects of your social media and easy for you to manage.

The goal of SMASHUP is to bring all of your social media initiatives together in one central place to create a branded, interactive website. It is intended to save you time, improve your social media presence and increase your connections on the web by serving as the central hub for your university's social media.

We focus on 3 main areas to get you the most unique SMASHUP possible for your university:


SMASHUP sites are branded to fit in exactly with the university’s brand. We completely customize the SMASHUP look and feel, style sheets and layouts to fit your university's online character so that your SMASHUP website will be unique to your university alone. Even if you have no idea where to begin, we offer design consulting to get your page where you want it to be.

Social Media

Not only can a university utilize social media as a tool for marketing to prospective students, we want future - present - or past students to be able to have one source for all of a university's current news and information. With the vast amount of social media available we want to be able to integrate it all into once place. We work with:

  • Twitter
  • Facebook
  • YouTube, Vimeo, Etc.
  • Flickr, Photobucket
  • Delicious, Digg, Diigo, Etc.
  • And many more...

Using the SMASHUP management system, we are able to create a SMASHUP that is easy to use and manage for anyone, regardless of their technical abilities. SMASHUP transforms static links into a dynamic and attractive portal with the most recent videos, Flickr photos and Tweets that automatically update when your social media accounts are updated. We do this by using:

  • Panel-Based Technology
  • Videos and Podcasts
  • Albums and Slideshows
  • Advanced content such as tab panels and accordian links
  • WYSIWYG rich text editors
  • And more...



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